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Ideal Schofield Media - Division of Schofield Media

Came in to form is 2005, dedicated to serve the need of readers and advertisers like beverages, food service and business execution industries. Ideal Media is a division of Schofield Media Group producing editorial and designs for readers. The continual success of Schofield media has made drastic improvements in Ideal Media success in media and marketing. Each of its brands is much more than a pride for Schofield media.

Beverage World caters global beverages market, their producers and distributors. News, insight stories, innovations, generic ideas, analysis of old and new products, design of advertisement with diverse type of ideas are the main goals of Ideal Media. Schofield Media group and Ideal Media have become the top industry revolutionary publishers that provide exclusive publication and content material for executive and managers with full market analysis reports and graphical charts. Design advertising team generates intellectual ideas needed for the generation of new and innovative products. It delivers special features on areas which are in particular important to beverage industry. Articles and journals are printed after vast surveys and research on beverages and its market place.

Combined with Schofield media, Ideal Media serves the global beverage market, its marketers and innovators.
Restaurant Business is the hot selling publication among the food selling businesses which is the joint venture of Ideal Media and Schofield media Group. It features the key issues and trends affecting the restaurant business and similarly it generates the idea for business interpreters to improve their annual sales and revenue. It suggests numerous resources to make money at your one stop business centre. It is the only publication of Schofield that specifically serves restaurant owner and marketer. It provides the complete package for the launch of business along with future market strategies.

Food Service Director is a collection of new, views and in sight stories about the innovations and innovators of food services. The content purely specifies the need of ideas and techniques required for food service director. Food service is a market place that changes with time and requirement. The Schofield Media group and its division Ideal gives in-depth content from supply chain to food service director. Unique interviews from the food inspectors, chefs and food service organizations are a part of this magazine.

ID is founded in 2000 as a part of Schofield media Group for B2B media businesses by providing sales tips and techniques on print and through online journals. Organize face to face events containing analysis and management topics. Basically designed for food service distribution executives and sales representatives.

Beverly Publisher Commits To Growth in Print and Online

July 21-Beverly, Mass.-As publishers large and small continue to falter and many suspend their print publications in favor of digital, RedCoat Publishing, part of the Schofield Media Group, is expanding and remains committed to serving business executives through a variety of high quality print magazines alongside comprehensive Web sites.

Since the 2003 launch of its flagship publication, American Executive, RedCoat has grown to include Inside Healthcare, covering the business of healthcare for senior executives; Energy Today, reporting on topics of interest to utility, oil & gas, and alternative energy executives; and Retail Merchandiser, helping small and mid-sized retailers keep up with trends and formulate robust strategies.

Inside Healthcare recently celebrated its fifth anniversary, and Energy Today has rounded the one-year mark. Continuing its growth, RedCoat and Schofield Media will begin publishing its first regional magazine, Northeast Executive, in September.

"Our growth has been steady since the beginning," said Mike Kelly, publisher. "A large part of that success comes from our commitment to providing our readers with timely, practical information in a convenient format. There is certainly a place for digital publications-all of our magazines are available that way-but busy executives still turn to printed reading materials for their aesthetics and to fill travel time."

As part of its expansion plan, RedCoat and Schofield Media recently promoted three long-time employees. Rick Nelson has become a senior vice president, allowing Mary-Elizabeth Aylouche and Joy Francesconi to take on vice president roles within the editorial research department.

"We at Schofield Media, made some hard decisions very early on in the economic downturn. It was not pleasant at the time, but it has put us in good shape today. Now, as we see other companies, across all industries, stripping out layers of management as they cut costs, we are strengthening our management team," said Mike Kelly, publisher of Schofield Media

"People want to grow with a company, and this restructure allows Rick, Mary-Elizabeth, and Joy the opportunity to take their skill sets to the next level while opening up junior management positions for others," he continued.

"One lesson this economic downturn has taught me is that keeping costs to a bare minimum is the key to survival. However, if you want to do more than survive, you must invest in people, which always yields a good return."


About Schofield Media

Founded in 1999, Schofield Media Group publishes business-to-business magazines and operates conferences and events in the United States, Europe and Asia. The company maintains offices in London, Norwich, Aberdeen and Essex in the United Kingdom and Boston, Chicago, Seattle, Los Angeles and New York City in the United States. Divisions include Schofield Publishing, Schofield Healthcare Media, Schofield Media Chicago, Ideal Media and RedCoat Publishing.